SpongeBob is an innocent, and people respond to an innocent. I don't think it matters if you're young or old.
Material goods consist of useful material things, and of all rights to hold, or use, or derive benefits from material things, or to receive them at a future time.
Now, I'm the only living member of that group. There was the six of us originally and they're now all gone.
I promise you that there are a lot of people involved in various kinds of retail activities who think they have a crucial role in the economy, and they're right.
If there were only one truth, you couldn't paint a hundred canvases on the same theme.
We all have a personal pool of quicksand inside us where we begin to sink and need friends and family to find us and remind us of all the good that has been and will be.